Remote Studies allow you to collect data from your users in the form of card sorting and net promoter scores. ike then provides you with the results of the study as well as some visualizations to make the data more meaningful.
A card sort is a study in which users sort topics (cards) into categories or groups that make sense to them. This is often used to evaluate the information architecture of a system (the hierarchy of a website, for example), but there are certainly other use cases.
This is traditionally done in person using index cards and physically sorting them into different groups, but it can also be done remotely
There are two main types of card sort, open and closed.
In a closed card sort, you (the person designing this study) provide the categories that you would like the participant to sort the cards into. This is a good choice of study if you have a pre-defined set of categories, but want to learn how your users would organize the cards into those specific groups.
In an open card sort, you provide the participants with the cards, but they are empowered to create their own groups and name them however they would like. This type of card sort is useful for the initial design stages. You are able to learn not only how the participants would group the items together, but you also gain insight into the labels they would use to describe those groups.
Net Promoter Score is a simple measure of customer experience and anticipated business growth. This study works by asking one question of the participants: "How likely are you to recommend our product to a friend or colleague?" Participants are given a scale from 0 to 10, and the way they answer this question informs us of that customer's perception of the brand or product.
Responses to this question are grouped into 3 main categories:
The NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. The score ranges from -100 to +100.
A positive score means that you have more customers who are enthusiastic and happy with your brand than customers who are unhappy or frustrated with it. For example, an NPS score of +50 means there are 50% more customers promoting the brand than detracting from it. an NPS of -50 means the opposite, and that there are 50% more customers detracting from the brand than promoting it.